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MTV ASIA // MTVMUSIC.COM BRANDING 2010
ONLINE CHANNEL BRANDING
 
LOGO DESIGN
 
CLIENT
agency MTV ASIA
producer / creative director Andrew Lo
 

Music fanatics can w atch full length music videos and video playlists for free on MTVMUSIC.COM. MTV Music is a video/music sharing website launched in 2008 by MTV. The website offers a large collection of more than 16,000 music videos that date back to the early 1980s.

In 2010, MTV MUSIC underwent a rebrand and commissioned MOJO to create a new series of graphics. Dividing the MTV logo into a grid formed by smaller triangles (almost like an LED screen), provided the basis for the overall concept. Graphics then animated and flashed across those triangular-grid backgrounds in strikingly bright colours. This flashing LED screen style not only retained the freshness and youth of the MTV brand, but also emphasised the shift into the digital age of interactivity.

 

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