ABOUT MOJO

Founded in June 2008, MOJO is an award-winning Singapore-based motion design & creative studio specializing in direction, design, animation and branding for the film and TV industries. Helmed by Creative Directors Josef Lee and Cindy Liu, MOJO offers creative motion design solutions for on-air promotions, channel idents, show packages, sales presentations and film titles.

MOJO's maiden project was a collaboration with Originasian Pictures and Company X on the feature film - The Days. The result was a breakthrough for a Singapore film with the extensive use of motion graphics within a local movie. The Straits Times reviewed that the The Days "boasts an exciting, comic-book inspired visual style that will remind viewers of the Oscar-nominated City of God."

In less than a year and a half, MOJO has already worked on several launch campaigns for various major TV networks such as the Singapore Idol 2009 OnAir Promo Campaign for MediaCorp Channel 5, FA Cup Campaign for ESPN STAR Sports, Lunar New Year and Star Awards Branding for MediaCorp Channel 8, Formula 1 Campaign for ESPN STAR Sports, and World Twenty20 for STAR Cricket. MOJO is also the officially appointed designer for PROMAX&BDA India 2009 and PROMAX&BDA Asia 2009.

In 2009, MOJO won a Gold and a Bronze in June, respectively for PROMAX&BDA World 2009 - Content Promotion (Multiple / Campaign) and Content Promotion: Live Event Spot (Multiple) and another Silver in November for PROMAX&BDA Asia 2009 - Best Sports Campaign, for its FA Cup “Fairy Tales Do Come True” Campaign for ESPN STAR Sports.

Working together with our 3D partner, vividthree Productions, MOJO is heavily involved in the branding and shaping of various TV channels and networks in Asia.
MOJO is also available for creative collaborative projects.
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ABOUT CREATIVE DIRECTOR - JOSEF LEE

Josef Lee is a designer / animator / illustrator based in Singapore. With more than 10 years of experience in graphic design and branding, of which 7 are focused on motion graphics and broadcast design, his personal works can be viewed on joseflee.com. In June 2008, Josef founded MOJO, a creative studio focusing on direction, design and animation for the film and television industries. Prior to the inception of MOJO, Josef was a motion graphics / broadcast designer based in Singapore. Since 2002, Josef has worked on numerous award-winning promos and was the key creative responsible for the branding of various channels such as MediaCorp’s Channel 5 and Channel 8, and SingTel mioTV.

Till date, Josef has won a total of 18 local and international design awards, including the PROMAX&BDA World Gold and Silver awards in 2005 for his designs for Black Hawk Down and UEFA Champions’ League for MediaCorp Channel 5. Two of his design and illustration contributions to the 1819 Supermovement were chosen and printed as stickers in the 'Majulah Stickapurah Series 3 Stickers' Project and showcased in Design Festa Tokyo 2006. In August 2006, the Australian International School Singapore (AISS) invited Josef as a guest speaker for the AISS Careers Day to share his experience as a designer / illustrator. Josef has also guest presented at Nanyang Polytechnic on the subject of 'Trends in Animation'. Josef is currently an Associate Lecturer with The Nanyang Academy of Fine Arts (NAFA) where he teaches various subjects on design and animation.

An avid lover of fairy tales and fables, Josef illustrates and writes his own short stories under the label of The Museum of Modern Fiction. Adam's Apple, a modern retelling of the story of God, Adam and Eve, was the first story launched and it was viewed more than 30,000 times within a week. In Dec 2006, Josef launched The Life Of Mann, a global collaboration in creative storytelling. This independent project is an online graphic novel about the story of the central character - Mann. Every 5 pages of the story is continued by a different contributing artist / writer. Many local and international creative professionals have professed their interest for the project and have already signed up as guest contributors. The Life Of Mann has since been selected as one of the projects to be supported by Synthesis 2006, an MDA (Media Development Authority of Singapore) funding initiative that supports innovative and creative digital productions that are web-based. Josef Lee is also the co-founder of the World's First and Only Asia Drawing Portal - startdrawing.org. Within a year from its launch, the site has already been accessed by more than 500,000 viewers from around the world and is fast becoming a platform for promoting the best drawing talents from Asia. The site is viewed more than 1,500 times daily.
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ABOUT CREATIVE DIRECTOR - CINDY LIU

Cindy Liu is an award-winning motion designer based in Singapore. Her personal works can be viewed on cindyashes.com. In June 2009, Cindy joined MOJO as partner and Creative Director, bringing along with her a wealth of experience in broadcast design and channel branding.

At only 24, Cindy already has over 5 years of experience in broadcast design and motion graphics, including 2 Gold PROMAX under her belt for Best Reality Promo for MediaCorp Channel 5 Singapore Idol 'Rock The House' in 2006, and Best Consumer Promotion Campaign for MediaCorp Channel 5 Oscar Extravaganza in 2007. Cindy was one of the key creatives involved in the rebranding of MediaCorp’s Channel 5 and SingTel mioTV. She was also the key designer responsible for the entire Singapore Idol 2006 Promotional Campaign. In 2008, Cindy led a team of designers and animators to successfully helped launch the branding of the new Indonesian Youth Lifestyle and Infotainment channel - ASTRO Xpresi.

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ABOUT ART DIRECTOR - FERINE SOK

Ferine Sok is an award-winning motion graphics designer / animator from Singapore. With close to 10 years of experience in animation and design, of which 6 years are focused on motion graphics and broadcast design, Ferine started her career as a 3D animator before she discovered that her real passion lies in motion design. With years of experience in art direction and an acute sense of motion, Ferine is the latest addition to the MOJO family, joining as Art Director.

Till date, Ferine has won a total of 4 international awards, including 1 Silver PROMAX World for Best Promotional Animation Campaign for MediaCorp Channel 5 Singapore Idol 'September ShowDown' Promo Ident in 2007. Her portfolio of works can be viewed on ferinesok.com. Previously the Senior Designer with a local design and animation studio, Ferine led a team of designers and was responsible for the overall management of projects and manpower for the broadcast design team. In 2008, Ferine also served as the lead designer and animator for the rebranding of MediaCorp’s Channel 5.