The 2011 MAJOR LEAGUE BASEBALL (MLB2011) season will be the 111th common season in Major League Baseball involving both the American and National Leagues, and is scheduled to begin on April 1.

In speaking to the viewers and the die-hard MLB fans, ESPN STAR Sports decided to relate the game of baseball to a war battlefield. This was aimed to increase viewership and bring a new perspective to a game that does not just rely on physical attributes to succeed. Tactics and strategies are also essential to secure a resounding victory.

MOJO was tasked to help bring the idea to life by creating one 30sec animated trailer and two 10sec teasers. The end results was a dark and gritty battlefield where cricket was played using live grenades.