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URA // MARINA BAY CITY GALLERY - 15 QUICK FACTS
EXHBITION MULTIMEDIA INSTALLATION
 
CLIENT
agency GSMPRJCT°CRÉATION (for URA)
producer / art directior Erica Denison
 

Completed in July 2010, the MARINA BAY CITY GALLERY is an eco-friendly building by the waterfront promenade along Marina Boulevard. The gallery showcases a large-scale model of Marina Bay, by incorporating the latest multimedia technology, which visitors can navigate to experience and appreciate the new city coming up around Marina Bay. Apart from the model of Marina Bay, there are other interactive experiences around the gallery that tell different development stories.

MOJO was engaged by GSMPRJCT°CRÉATION to create 15 short animated clips that feature quick facts about Marina Bay, in three segments: 1) How big is it?
2) Look again! 3) Fantastic Feats. These facts offer visitors a clear picture of the deliberation that goes behind developing Marina Bay and the many achievements.

 

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