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ESPN STAR SPORTS // FRENCH OPEN 2010 LAUNCH CAMPAIGN - THE POWER OF CLAY
TV PROGRAM PROMOTION
 
 
CLIENT
agency ESPN STAR Sports
producer Michael Harvey
 
AWARDS
PROMAX&BDA Asia 2010 Silver Best Sports Promo
 

The FRENCH OPEN 2010 was a tennis tournament played on outdoor clay courts. It was the 109 th edition of the French Open, taking place at the STADE ROLAND GARROS in Paris, France. It also featured the return of four-time champion JUSTINE HENIN, who retired immediately before the French Open 2008.

Inspiration was taken from the outdoor clay courts, on which the players fight for the ultimate honour and the glory. We follow the red clay dust as it dramatically engulfs the city of Paris, encasing famous monuments and familiar sights, until finally, the clay-covered city collapses to reveal a gigantic tennis court where the tournament is held.

 

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