ESPN PLAYER is Singapore ’s first online multi-sports service to combine video, scores, and community within an interactive, social media environment. Offering both live and library events throughout the year, ESPN PLAYER brings fans closer to the excitement by giving them control over where, when and how they want to watch their favourite sports. FORMULA ONE’S BRITISH GRAND PRIX, GERMAN GRAND PRIX and HUNGARIAN GRAND PRIX, THE OPEN CHAMPIONSHIP (golf), NCAA FOOTBALL, FA CUP, NCAA BASKETBALL, SUPERBIKE WORLD CHAMPIONSHIP, MOTOGP WORLD CHAMPIONSHIP and THE ONE ASIA TOUR are among the numerous exclusive content provided by ESPN PLAYER.

Three animations were created by MOJO, based on themes such as freedom and social media, to promote the service and to highlight its benefits. The animationed spots centre on a main character, Chris, and tell the tales of how ESPN PLAYER changes his life as a sports fanatic for the better. A pencil-sketched look was used to keep the style simplistic but fun and unique. The colours are predominantly desaturated, except for the characters in vivid colours for emphasis.