MEDIACORP CHANNEL U launched a Facebook fan page to keep the audience updated on the latest news, events and programmes.

This TV commercial was produced by MOJO to create awareness and to drive traffic to the Facebook fan page. Graphics that are iconic of Facebook were used to emphasise the interactivity and connectivity, along with the hi-tech treatment of multiple computer screens. The overall look and feel was also in line with the freshness of CHANNEL U’s branding. Within one week after the TVC was broadcasted, the number of Channel U Facebook fans quadrupled from 3,000 to 12,000.