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MEDIACORP CHANNEL 8 // NEW BEGINNINGS LAUNCH CAMPAIGN
TV PROGRAM PROMOTION
 
 
CLIENT
agency Mediacorp Channel 8 (On-Air Promotions)
producer Ng Wan Churn, Danny Loh
 

A wedding may not always end happily, just like a funeral may not always close in grief. Through a series of weddings and funerals, MEDIACORP CHANNEL 8’s NEW BEGINNINGS explores the good and evil of human nature and portrays how marriage and death are rites of passage that everyone has to go through.

Based on the fortune - telling Chinese almanac book, TUNG SHING, MOJO took direction from the way the book is read, via matching dates and corresponding kismet information. Wheels of different sizes circle one another, until they snap into position at appropriate points of one’s life (shown by Chinese characters). The usage of wheels only serves to emphasise that life is a circle that never ends.

 

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