The HONG KONG SEVENS (referred to as Cathay Pacific Hong Kong Sevens for sponsorship reasons) is considered the premier tournament on the IRB SEVENS WORLD SERIES in rugby sevens. It is traditionally one of, if not the biggest event on the Hong Kong sporting calendar. As such, there is a tremendous party atmosphere, where hordes of rugby fans dress up and dance for most of the duration. The event typically draws the biggest crowd and is the biggest party on the IRB Seven's Calendar.

MOJO and DISCOVERY ASIA collaborated to enter the Sevens-themed video competition of the tournament, in which the winning video will be screened live during the event. The video was approached in an analogue fashion, using printed graphics on paper, to convey the message that rugby is a universal sport for all.